The Library
Critical to the success of any communication activity is a well-defined brief. This provides vital information on the target audience, the objectives to be met and the level of budget available to achieve them.
We believe that the most creative campaigns are worthless if they’re incorrectly targeted. Likewise, precisely planned strategies are wasted if the creative proposition isn’t right.
At EDL we like to get ‘under the skin’ of our client’s businesses and objectives. By fully understanding all the dynamics at play, we are better placed to deliver effective solutions. In fact, some of our clients use us as a ‘bolt-on’ to their own marketing department when their resources are stretched.
Essential to the planning process is our ability to identify and analyse all available client research material, whether it be qualitative or quantitative. We ensure that before any creative brief is written, we know and understand the key issues to be addressed.
